DianeVon Furstenberg TEACHES BUILDING A FASHION BRAND
trailer-bg
playbutton

DianeVon Furstenberg

TEACHES BUILDING A FASHION BRAND

cards

Learn on your phone

Learn anywhere. Anytime.

svgiconone

17 Lessons

In 17 video lessons, Diane von Furstenberg will teach you how to build and market your fashion brand.

svgicontwo

100% EXCLUSIVE

Enroll today to get access to video lessons and exclusive materials. Learn at your own pace on mobile, desktop, or Apple TV.

Get started now

$15 / month - Access to all our classes

OR
All-Access Pass
$15/ month
Get unlimited access to all classes from 600+ instructors for an entire year.

PREVIEW THE CLASS:

Learn how to identify your consumers and build relationships with them with your brand.

Design Your Brand

In her 20s, Diane Von Furstenberg convinced a textile factory owner in Italy to let her produce her first designs. With those samples, she flew to New York City to build one of the world’s most iconic and enduring fashion brands. In her first online fashion design class, Diane teaches you how to build a brand. You’ll learn how to create a visual identity, build loyalty, stay true to your vision, and launch your product.

play

17 VIDEO LESSONS

Watch, listen, and learn as Diane shares lessons from her five decades in fashion.

pens

CLASS WORKBOOK

A downloadable workbook accompanies the class with lesson recaps and supplemental materials.

door

ANYTIME, ANYWHERE

Learn on your own terms, at your own pace on mobile, desktop, or Apple TV.

ratingicon

Students give MasterClass an average rating of 4.7 out of 5 stars.

100% SATISFACTION GUARANTEED. 30-DAY MONEY BACK GUARANTEE.

LESSON PLAN

LESSON PLAN

01

Introduction

Meet your new instructor: fashion icon and branding genius Diane von Furstenberg. Diane explains the goals of her MasterClass and the importance of acting with intention in your life.

02

Discovering the Industry

Why do you want to be a designer? Diane challenges you to answer this question and gives advice on how to establish a foothold in the fashion industry.

03

Developing Your Product - Part 1

Learn how to find inspiration for your designs. Art, nature, and color can all play a part in how your brand differentiates itself in the marketplace.

04

Developing Your Product - Part 2

Learn how to position your product and brand within the market. Learn why your product needs to “stand” for something, and why your own perspective as a consumer is critical.

05

Product and Market Research

Diane explains the importance of market research, how to identify gaps in product offerings, and ways to measure up your competition.

06

Building Your Brand DNA

From logos and names to building your brand portfolio, Diane breaks down how to craft your brand DNA.

07

Taking Your Brand Into The World

Diane shares how she builds brand loyalty, communicates her brand’s story, and selects models.

08

Connecting With Your Consumer

Learn how to identify your consumers and build relationships with them. Brand loyalty depends on how deeply your consumer values your brand.

09

Using Social Media

Social media has changed the way fashion brands interact with their consumers. Diane shares the best ways to approach marketing on these platforms.

10

Brand Extensions

Careful collaborations can drive your brand's growth. Diane shares her techniques for selecting brand partnerships, and avoiding pitfalls.

11

Student Session: Catherine

Diane and a student discuss inspiration, influences, and career dreams.

12

Student Session: Danny

Diane talks to a rising designer about the roles of influences and muses.

13

Diane’s Journey - Part 1

Diane didn't go to fashion school, but she opened the industry’s doors anyway. Find out how she learned about the industry, advertising, and the power of the image in her early career.

14

Diane’s Journey - Part 2

Diane discusses how she launched—and re-launched—her iconic wrap dress.

15

Mental Toughness

Diane discusses failure and the importance of being true to yourself.

16

Diane’s Third Act

In the final lesson, Diane shares her philosophy and encourages you to get started designing your brand—and your life.

17

Bonus Chapter: Philanthropy and Giving Back

In this bonus chapter, Diane discusses her philanthropy and why she believes there’s nothing more important than generosity.

EXPLORE THE CLASS

100%

EXCLUSIVE

17

LESSONS
device

Learn Anywhere

Take classes with you, and access
exclusive content only available on
iPhone, iPad, and Android.